It is no secret that the hotel industry is competitive. In order to make your hotel stand out from the competition, you need to offer guests something they cannot get at other hotels.
If you need some help with this - here are ten ways to do just that.
Promote your hotel
Make sure your hotel is getting the exposure it deserves by promoting it through various channels. This could include anything from online listings and directories to print advertisements and billboards.
If you have a website that could do with a spruce-up to appeal to potential customers, you may want to look into a hotel website design agency to help you with creating a friendlier user experience online.
You can also promote your hotel through social media and word-of-mouth. Get creative and produce a marketing plan that will help you reach your target market.
Use technology to your advantage
In today's world, technology is everywhere. You can use this to your advantage by incorporating it into your hotel in ways that will make it stand out from the competition.
This could include anything from using a mobile app to check-in and out of your hotel to offering guests the option to control the temperature and lighting in their room.
Think about how you can use technology to make your hotel more convenient and appealing to guests.
Offer exclusive amenities
One way to make your hotel stand out from the competition is to offer a variety of amenities that are not available at other hotels. This could include anything from an on-site spa to a rooftop bar.
Think about what would make your hotel stand out and offer amenities that will appeal to your target market.
Provide exceptional customer service
Another way to make your hotel stand out is to provide exceptional customer service. This includes everything from the moment a guest walks in the door to the moment they check out.
Make sure your staff is friendly and attentive and that they go above and beyond to meet guests' needs.
Offer exclusive packages
Another way to make your hotel stand out is to offer exclusive packages that are not available at other hotels. This could include anything from a romantic getaway package to a family-friendly package.
Think about what would appeal to your target market and create a package that will make them want to stay at your hotel.
Create a unique experience
Another way to make your hotel stand out is to create a unique experience that cannot be found at other hotels. This could include anything from offering guests a behind-the-scenes look at how the hotel operates to hosting special events that are not available at other hotels.
Think about what would make your hotel stand out and create an experience that will appeal to your target market.
Go green
More and more people are becoming aware of the importance of going green and doing their part to protect the environment. You can use this to your advantage by making your hotel eco-friendlier.
This could include anything from using energy-efficient lighting to recycling and composting. Think about how you can make your hotel more sustainable and appealing to guests who are looking for a green option.
Be pet-friendly
An increasing amount of people are traveling with their pets, so it is important to make sure your hotel is pet-friendly. This could include anything from offering pet-friendly rooms to having a designated area for pets to play.
Think about how you can make your hotel more accommodating and appealing to guests who are traveling with pets.
Offer free Wi-Fi
In today's world, people rely heavily on technology, so it is important to make sure your hotel offers free Wi-Fi. This will allow guests to stay connected and productive while they are away from home.
Offer free Wi-Fi in all public areas of your hotel and make sure the signal is strong and dependable.
Keep your hotel clean
One of the most important things you can do to make your hotel stand out from the competition is to keep it clean. This includes everything from the lobby and common areas to the guest rooms.
Make sure your cleaning staff is thorough and that they pay attention to detail. Guests should feel like they are staying in a clean and well-maintained hotel.
By following these tips, you can make your hotel stand out from the competition and attract more guests. Keep these things in mind as you work to improve your hotel and make it the best it can be.