Getting started with
digital marketing, in general, is challenging. You have a lot to figure out and
plenty of tasks to tackle. The challenges are even more complex when you also
want to use multiple digital marketing instruments to develop a strong online
presence.
The beginning of your
digital marketing campaign is often frustrating, simply because you don’t
always see results immediately. The same can be said for developing social
media presence for your brand, your business, or yourself. Fortunately, there
are ways you can gain traction early in the game.
Connect with Influencers
Don’t get frustrated
by the slow growth of followers just yet; you need to get the word out that
you are now on social media, so you can attract new followers. One of the best
ways to do that is by working with influencers.
Influencers already
have thousands – even millions – of followers on various social media platforms.
You can tap into their huge follower count and gain massive exposure through relevant influencers. There are several
ways you can do this.
You can choose to
engage influencers on a more personal level and invest time in developing
strong relationships with them. This is the more cost-effective way of working
with social media influencers – in the long-run too – but it takes a lot of
time before you can benefit from the relationship.
Another approach is to
engage influencers in paid campaigns. Depending on the influencers you work
with, you can reach a vast number of viewers with a controlled budget.
Use Ads
All social media
platforms offer many opportunities to place ads. Twitter has its own ad
network; so are Facebook, Instagram, and even LinkedIn. By using ads, you can
display your content – and your social media profile – to a larger audience.
Placing ads give you
several extra benefits too. The ad campaigns can be very targeted depending on
how you set them up. You can target potential viewers based on
demographics, the
people they follow, and other metrics.
Ads are also
instantaneous and relatively more affordable compared to paid influencer
marketing campaigns. You produce everything from the wording of the ad to
photos and videos that go along with the copy
and have the ad network distribute that content to the right viewers.
Work with an Agency
It is understandable
that handling everything yourself is overwhelming. Social media is a big world,
but an important element to your online presence and future digital marketing
campaigns. If you want to get quick results in the most effective and efficient
way, counting on the expertise and experience of top social media marketing companies is the way to go.
Top agencies are
capable of maximizing the tools they have at their disposal to promote your
social media presence and help you gain traction. They can work with
influencers – having already maintained good relationships with them – or rely
on ads, as well as do things the organic way. Gaining traction is an objective that can be achieved in a matter of
days with experts assisting you every step of the way.
Tags:
Social Media