Are you wondering
why most marketers are focusing more effort on driving traffic from Facebook?
You shouldn’t be surprised at this anyway. Facebook has a large user-base and
also drives more traffic to blogs and websites than any other platforms.
However, not all
brands or blogs have the budget for paid traffic. So if you fall within this
category, then chances are that you are looking for a cost-effective and better
opportunity to boost traffic to your blog or website. According to AceMyPaper professionals, more traffic enhances your chances of
making money. And it’s what every brand wants.
So if you are ready
to learn, here are simple tips you can implement to increase website traffic
from Facebook.
1. Use The Right Visual Contents
How much value do
you attach to visual contents? If you only pay more attention to texts, now is
the time to switch sides. The quality of images you use on posts, which will
eventually get shared on Facebook, does matter a great deal. Posts with
high-quality photos tend to have more engagements.
The engagements in
question include areas like comments, likes, shares, and clicks. So learn to
use images properly when drafting your articles. You can also decide to use
free or paid images. It doesn’t matter. Just make sure the image matches the
content. In other words, it should give the readers hints on what the article
is about even before clicking on your link.
Another thing you
should focus on is the image size. If you want your image to look good and
eye-catching on Facebook, make sure the dimension is 1200 by 628.
2. Use Compelling Headlines
Let’s assume you
have succeeded in drafting a killer content. You have included enough facts and
sources, and ensure it’s simple to read. Well, bravo! You have done well and
deserved recognition. But it’s one thing to write a killer article, and another
thing for readers to consume your content.
The bottom line is
the title of your article will determine if readers will click to read further
or not. So make sure you write a powerful and compelling title if you want to
increase traffic to your blog.
Below Are Ideas On How You Can Draft Killer Titles.
Take a look at what others in your genre have done. You
don’t have to copy their titles. Just see how they drafted theirs and use the
idea for yours.
Ensure your title is exciting. It should send a
signal of excitement when you read it after drafting. In this case, see
yourself as the reader or visitor, not the writer.
Now take a look at the title; do you feel excited
and compelled to click on the link to read the article? Remember, it’s your
article title and image that will be displayed on Facebook when your post gets
shared on the platform, not the body of your content.
Make the title of your article a breeze to remember.
Again, you should also use strong wordings.
Include the critical keywords in your title.
Write many titles for one post and check each of
them to determine their scores. You can use the CoSchedule Headline Analyzer to determine that.
Remember that writing a compelling headline or title for
your post is essential. It can help to boost traffic to your website. So do not
only spend time to draft quality articles. Invest time on the headlines
too.
3. Link To Your Site
Let’s be very clear
on this aspect; your link on Facebook does not pass any link juice; neither is
it a do-follow link. But having your links imbedded in your personal or brand’s
Facebook profile can increase traffic to your blog.
It seems good to be
true, right? But that’s because you haven’t tried it. Most people would like to
know more before doing business with you. And having your link placed on your
Facebook page will help to point them in the right direction.
To include your link
on Facebook, visit the “About Us” section. You will find numerous opportunities
to include relevant links to your website. You can edit the personal
information section and embed your link at the end.
There are other
areas on your Facebook that you can add links to your websites. You have to
look for them and add relevant links to your site. It’s an opportunity for you
to link to your best post on Facebook, so take advantage of it.
4. Use Live Video Contents
Video marketing can
benefit your business in diverse ways. It can help to attract leads, drive
brand awareness, get traffic to your website, and cause you to make sales. But
using video contents isn’t all about posting videos here and there. One simple
tragedy whose results can be too big to ignore is live video.
So, if you want to
send more traffic to your website, take it upon yourself to start creating live
videos. This type of content tends to receive more comments and searches than
texts. You will also get more eyes to view your videos and use voice CTA to get
them to take action. In fact, the impact this can have on your business and
website ranking can be massive. You can use it to drive traffic to your
site.
It’s also a breeze
to create live videos on Facebook. Just visit your Facebook page manager app to
get started.
Conclusion
Traffic is
everything in business. Think about this, will you be able to record massive
sales if you had just two persons visit your store physically, daily?
Out of
the two individuals, one or none of them might even decide to make a purchase.
But when you have more visitors, you are sure of raking in more sales.
So
traffic means a lot in business.
That’s why many brands break the bank to boost
theirs. But the good thing is that even if you don’t have the financial power
for that, you can still increase traffic to your blog. Follow the tips highlighted
in this post to achieve that.