The digital
marketing landscape across the world has witnessed a dramatic shift in 2019.
About ten years
back you could have dismissed artificial intelligence or influencer marketing
as a gimmick but you cannot do it any longer. There are new trends in the
marketing industry that involve high-end technology and businesses need to use them to achieve
their long term professional goals. Digital marketing is one thing you cannot
overlook if you want to succeed in the business.
Here are 9 key marketing trends for the year
1. Artificial intelligence
Undoubtedly at the
top of the list, artificial intelligence is going to rule the world.
Artificial Intelligence can analyze search patterns and consumer behavior
through data from different social media channels. It helps the users find new
products and services and allows businesses to market their products
efficiently.
2. SEO A/B Split Testing
Marketing is about
testing and this is why SEO A/B split testing is a part of the list. Split
testing will allow you to isolate the variables which increase traffic so that
you can take a targeted approach with regard to your content. You will be able
to find pages that have a high impression count but a low click-through rate and this can be
improved. Once you know where you are going wrong, you will be in a better
position to improve your SEO.
3. Programmatic Advertising
When you use AI in order to automate ad buying, it is
known as programmatic advertising. It helps target a certain audience and is
known for real-time bidding. It is very fast and efficient which leads to high
conversions and low customer acquisition costs.
4. Content is the king
Quality content sells in every form. It is still the king
and will remain so in the coming period. Interesting and engaging content in
the form of articles, blogs and guest posts will help you attract traffic to
the website. You can opt for guest
post service to a target audience using backlinks and keywords.
Content will remain an important part of the digital marketing industry in the
coming years.
5. Chatbots
Chatbots are an important part of digital marketing. It is
an AI based technology that uses instant messaging to chat in real time with
the customers. 80% of businesses across the world plan to implement chatbots by
2020. It can help save a substantial amount of expenditure in the healthcare
and banking industry. A lot of consumers prefer using chatbots since they are
very responsive and answer promptly. They offer excellent customer service and
automate repetitive tasks.
6. Video Marketing
No matter the size and type of your business, video
marketing will make a huge difference to it and it is here to stay. 70% of the consumers
have shared the video of a brand and about 72% of businesses say it has
improved their rate of conversion. A lot of consumers prefer to watch product
videos before making an online purchase. It makes them feel confident about the
product they are planning to buy. Video marketing is not only about YouTube, it
goes much beyond that. You can use video marketing on LinkedIn, Facebook and
Instagram. Live video has also gained popularity and brands are using it to
share interviews and product demos.
7. Influencer Marketing
Influencer marketing is a form of word-of-mouth marketing
that stresses upon the message of the brand and drives it to the wider market.
Instead of marketing to a group of consumers, brands simply pay an influencer
to do that for them. The influencer will get the word out and ensure that your
products are noticed. Influencer marketing has become a large
part of the digital marketing industry and it is expected to rule the industry
in the coming years. Influencers are people who have a strong following and a
voice that reaches out to others. They use different social media platforms to
spread the word about your products and services.
8. Voice search
There is an increase in the use of voice search and
companies are rethinking their digital marketing strategies to include the
same. It is believed that there will be maximum voice searches by the end of
2020 and majority of them will be on Google. Voice search adds convenience for
the user and plays an important role in providing relevant information to the
people who are searching through an audio content. Artificial Intelligence is
getting smarter and this has led to a rise in voice search. There are voice
assistants like Google and Alexa which have become a part of our life. Brands
will have to include voice search in their digital marketing efforts in order
to reach out to the target audience.
9. Visual Search
Visual search is going to take the experience of a user to
a new level. In case of visual search, a user can upload a picture in order to
conduct a product search and will be shown very specific results. There are
visual search tools which allow users to take pictures of the product they are
looking for and they will be shown where to buy it online or they will be shown
similar products. It works for business cards, books, landmarks, products, and even painting.
These are the most important digital marketing trends in
2019. They have made a huge impact on the brands and has made
it possible for brands to reach out to the consumers. Digital marketing will
remain an important part of the marketing activities of every business and it
is important for business owners to adapt to the changing preferences of the
consumers. In order to reach out to the target audience, it is important for
brands to use different marketing channels and invest in technology like
Artificial intelligence and visual search. This will make it easier for the
target audience to identify the brand and to make a buying decision with regard
to the product or service offered by the brand.
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