Many people
have conflicting feelings towards social media, but at the end of the day,
there is no denying the fact that it plays a major part in our day-to-day
lives.
Apart from
allowing us to communicate with one another, it expands our horizons and
exposes us to various sources of information, it educates us about current
events, and more.
Social media
comes in various forms: blogs, forums, social gaming, chat apps, and most
importantly - social networks. Experts say that by 2020 almost a third of the
population worldwide will be connected to social networks in one way or
another.
Due to its
popularity, social media and especially social networks can provide you with a
rare opportunity to promote your content with minimal cost, which is a great
tool you should utilize as much as you can.
But be advised
– attracting attention on social media is not as easy as it may seem. Even
though you can easily advertise your content on Facebook, Instagram, and other social apps, there is no
guarantee anyone will see or read it at all.
To promote your
content on social platforms you need to have a well-formed plan, and you should
follow a few rules that might help you get the attention your blog needs.
Steps to Follow
The next few
tips might help you attract attention on social media, so pay close attention
and try to implement those tips into your writing routine.
To make it easier
on you, let’s break down the various aspects of advertising your content on
social media: First, you need to catch the audience’s attention. Afterwards,
you need to keep your readers engaged long enough for them to read what you
have to say. Last but not least, you have to establish a connection with your
readers to such an extent that they will want to come back and follow up on
your future posts.
Catching the
readers’ attention: When you use
social platforms to promote your content, you only have a few seconds to
capture the attention of the audience before they move on to the next item on
their feed. To catch their attention, you need to follow a few simple rules:
first and foremost, be brief. What you post on Facebook, Twitter, or any other
social platform, shouldn’t reveal too much since the goal is to convince the
readers to visit your blog and get all the details there.
The message you
post on social media should be precise and to the point, and it should evoke
strong feelings in the readers. Use positive or negative words to shock the
readers. Words such as “best”, “greatest”, “worst”, and “don’t” often attracts
a lot of attention from readers.
Also, your post
should be vague enough to evoke curiosity in your readers. Using phrases that
start with “how to do...”, or “you won’t believe...” proved to be effective in
generating interest. Last but not least, you should upload a video or a photo
alongside your text since visual elements have a greater chance of catching the
attention of your readers.
Keep the reader
interested: Once you
attract the attention of your readers, you need to convince them that they
should stick around and learn more about what you have to say. Write about
relevant subjects that you're passionate about; say something controversial
that others are afraid to say – or type – out loud; and lastly, be eloquent and
coherent so your readers will be able to understand your point of view with
minimal effort on their part.
Establish a
connection: If you manage
to convince the readers to visit your blog or website, you should be able to
convince them to come back to read any content you will post in the future. Be
socially active and use your social platform on a regular basis – don’t post
too much, but don’t wait too long between posts either.
Be attentive
and if your readers leave a comment, always answer them and make them feel
welcomed. Establish a connection between you and your target audience, and your
chances of getting repeat readers will grow exponentially.
In Conclusion
All the mentioned
tips can help you generate enough attention on social media platforms so you
will be able to convince people to visit your blog. Once you follow those
simple rules, all you can do is sit back and wait for the readers to flock to
you.
While you wait,
you shouldn’t worry yourself to death about whether you managed to catch the
attention of the readers or not. There is no point in thinking about the things
you should have done differently. Instead, you can take your mind off of your
anxiety by doing something fun and exciting for a change, such as playing casino games online.
There are
various online gambling platforms available in every country, so if you want to
relax while playing casino games for free or placing real money bets, nothing
can stop you from having fun. And who knows, maybe while you gamble to your
hearts’ desire you will be able to connect with other players such as yourself
and convince them to read your posts as well!